Monday, 19 December 2016
UAE: Flip International To Launch Eight Food Trucks In 2017
The concepts will operate as part of Flip's Food Truck Co.
Co-founders Jamal Wick and Amjad Barakat commented: “We have been monitoring the success of the food truck industry in the US market for the past few years and, as experts in the local GCC market, felt we were perfectly positioned to translate this knowledge to the regional landscape.
"We’re seeing the Food Truck phenomenon really building momentum now in the UAE and across the GCC, and we’ve been encouraged the initial response to the soft roll-out of our first three concepts.
"Our vision is to leave a lasting legacy in the F&B industry by creating unique and edgy concepts, while setting the benchmark with the highest quality of street food.”
Food Truck Co.'s eight trailers have been "designed to meet the tastes of a young, cosmopolitan and culturally adventurous audience", the company said in a statement.
Sir Loin & Sons, offering smoked meats and US-inspired burgers, is in a soft launch phase. After this opens, dessert food truck Go Nuts, will lanch, followed by El Cubano, serving Cuban street food.
Food Truck Co. will have a weekly presence at Ripe Market and the Food Truck Jam for Sir Loin & Sons and El Cubano, with Go Nuts being permanently based at The Boardwalk, Palm Jumeirah.
The team will also be supporting a number of music and cultural events, including Coldplay at the Du Arena in Abu Dhabi on New Year’s Eve.