Nakheel is bringing in a hotel operator from Austria for its latest project on Deira Islands.
The project is a $160 million (Dh587.2 million), 600-room beachfront resort.
For Vienna House, the largest independent hotel chain in Austria, this is its first exposure in the Middle East markets.
Our ongoing strategy is to bring new, highly reputable hospitality brands and concepts to Dubai as part of our commitment to supporting the government in realising its tourism vision, said Ali Rashid Lootah, Nakheel’s Chairman.
Vienna House at Deira Islands will be a shining example of how this strategy is coming to fruition.
This follows a letter of intent signing in Bangkok, which is where the Vienna House’s parent company, U City, is based.
The planned Vienna House partnership is Nakheel’s third hospitality joint venture at Deira Islands.
The developer already has 1,400 rooms under way through JVs with Spain’s RIU Hotels and Resorts and Thailand’s Centara Hotels and Resorts.
In total, Nakheel has more than 3,600 keys at Deira Islands through existing or upcoming joint ventures or hotel management agreements.
The brand Vienna House is about the joy of travelling, adventure and discovery, said Rupert Simoner, CEO of Vienna International Hotelmanagement AG.
Vienna House Deira Beach will offer quality leisure experiences that are designed to offer guests authentic moments and memories.
There is nothing comparable in Dubai at present.
Vienna House currently has more than 30 hotels across nine countries.
Tourism Observer
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