Details such as where and how the guide was distributed are scant, but the Vietnam National Administration of Tourism’s (VNAT) official website declared that it would help international and local tourists, and tour operators “respect local customs and culture, abide by regulations at both tourist and public sights, provide help for the disabled, the elderly, children and women, and protect the environment.
Unfortunately, the code does not seem to contain any information pertaining to China’s controversial nine-dash line.
If it had, the headline-grabbing incident in May that saw a group of Chinese tourists having to remove T-shirts asserting Beijing’s claim over disputed South China Sea territory upon arrival at Cam Ranh International Airport, south of Nha Trang, might never have happened.
To say that relations between the two neighbours are strained is to put it mildly, with anti-China sentiment culminating in protests across Vietnam over the past few days against proposed special economic zones critics believe would favour Chinese investors.
And disapproval is not confined to government policy, with calls to restrict or even refuse visitors from the Middle Kingdom, according to an article published on June 15 by online newspaper VietnamNet, which went on to suggest that a code of conduct should be created specifically for Chinese tourists.
This follows widespread condemnation of zero-dong package tours, which inject little into the local economy, and the fining of Vietnamese tour guide Tran A Hung, in Da Nang, for having allowed a Chinese woman in his charge to spread distorted information about the history of Vietnam, in April.
The woman, Wang Jihong, told fellow travellers that the traditional Vietnamese dress, the áo dài, was based on the cheongsam and that Vietnam used to belong to China.
In the first five months of the year, Vietnam received 6.7 million tourists, an increase of 27.6 per cent on the same period in 2017, according to VNAT. Of those, 2.1 million came from China, 37 per cent more than in the corresponding months last year.
However, the current tension is likely to affect arrivals. Travel agencies were hurrying to alter routes and schedules as demonstrations broke out, while social-media users have announced that tour companies have begun cancelling trips following embassy and consulate warnings.
Following widespread anti-China protests in May 2014, the number of Chinese visitors to Vietnam fell sharply. If history repeats, the country might lose its top source of tourists, and that targeted code of conduct will not be necessary.
While Vietnam may be willing to lose out on Chinese travellers, Scottish businesses are hoping to cash in on a recent uptick, with the introduction of the first ever direct flights between the mainland and Scotland.
Hainan Airlines launched the Beijing to Edinburgh route on June 12, and already businesses are scrambling to fulfil Mandarin-speaking positions.
A hotelier in the Highlands, said: I struggled to get a Mandarin-speaking receptionist. There aren’t very many Mandarin speakers in Drumnadrochit.
While current numbers remain modest – a mere 41,000 Chinese tourists visited Alba in 2016, spending a total of £36 million (US$47.7 million) between them, according to VisitScotland, the castle-filled country wants a slice of the world’s most lucrative wedding market and is courting Chinese couples with its countless wedding-picture-perfect locations.
We are seeing more and more Chinese couples choose Edinburgh’s historic heart to take official photos prior to their wedding, said Rob Lang, chairman of Edinburgh Tourism Action Group’s China Ready initiative.
That such a drive exists just goes to show how serious Scottish destinations are about making this particular union a happy one.
Tourism Observer
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